S
Scope
What the brand offers, the category it operates in, and the useful outcome it promises.
Free interactive tool
Brand DNA Builder for AI Social Content
Turn scattered brand notes into a reusable, reviewable brief for content planning and AI generation. No account required.
Your answers stay in this browser. FlowPix records only anonymous tool events and never sends the text you enter.
What you will leave with
- A structured brief covering audience, positioning, voice, visuals, proof, and exclusions.
- A transparent completeness score—not a claim that your brand strategy is objectively good.
- A reusable prompt context you can copy or export as JSON.
Build your Brand DNA
Be specific enough that a reviewer could tell an on-brand draft from a plausible but wrong one.
Name the brand and what it helps people do.
Describe the people, situation, and problem—not only demographics.
State the useful outcome without unsupported superlatives.
Define tone, sentence style, preferred terms, and words to avoid.
List recurring themes and the job each theme performs.
Describe palette, typography, composition, imagery, and recurring visual anchors.
Say which claims need a source, legal review, customer approval, or product verification.
List claims, visuals, topics, and behaviors that must not appear.
Brief completeness
Needs more context
Add detail to: Brand and offer, Ideal audience, Core promise, Voice and vocabulary, Content pillars and goals, Art direction, Proof and approval rules, Exclusions and red lines.
Structured Brand DNA
Review this output before using it in a content or generation workflow.
- Scope
- Not defined yet
- Ideal audience
- Not defined yet
- Promise
- Not defined yet
- Narrative voice
- Not defined yet
- Goals and pillars
- Not defined yet
- Art direction
- Not defined yet
- Proof rules
- Not defined yet
- Limits
- Not defined yet
Reusable AI context
This context is a starting point. Every factual claim and final asset still needs human review.
Use the following Brand DNA as constraints for social content. Do not invent facts. Flag missing evidence and keep every draft subject to human review. Scope: Not defined yet Ideal audience: Not defined yet Promise: Not defined yet Narrative voice: Not defined yet Goals and pillars: Not defined yet Art direction: Not defined yet Proof rules: Not defined yet Limits: Not defined yet
The FlowPix SIGNAL framework
SIGNAL turns brand identity into operational constraints that a planner, writer, designer, or AI system can actually use.
I
Ideal audience
Who the content is for, their context, and the problem they are trying to solve.
G
Goals and pillars
The repeatable themes and business or audience job assigned to each content stream.
N
Narrative voice
Tone, vocabulary, sentence rhythm, examples, and language boundaries.
A
Art direction
Palette, typography, composition, imagery, motion, and reusable visual anchors.
L
Limits and proof
Forbidden claims, safety rules, evidence requirements, and mandatory approvals.
How the completeness score works
Each of the eight input areas contributes ten points when it contains usable text. Audience, promise, pillars, and limits can add five specificity points each. The score measures coverage only; it does not validate market fit, originality, legality, or factual accuracy.
What this tool does not do
- • It does not verify claims, trademarks, rights, or regulatory requirements.
- • It does not judge whether a positioning strategy will perform.
- • It does not replace customer research, brand guidelines, or human approval.
Questions about Brand DNA
Is Brand DNA the same as a brand book?
No. A brand book can be a complete identity system. Brand DNA is a compact operational context used to plan, generate, and review content consistently.
Can I paste the result into any AI tool?
Yes, but treat it as context rather than a guarantee. Review every factual claim, visual, and final post.
Does FlowPix store my answers?
This web tool keeps answers in the current browser session and does not send their text to FlowPix.
Continue the workflow
Move your Brand DNA into a visual planning workflow
FlowPix combines Brand DNA, content planning, generation, review, grid preview, and supported scheduled publishing in one iOS app.
Download FlowPix