Grid planner
A visual tool that previews your Instagram profile feed as a 3-column grid before you publish new posts.
Story
Full-screen vertical content that disappears after 24 hours unless saved to Highlights.
Glossary
Instagram planning glossary
Clear definitions for creators, marketers, and teams using FlowPix.
Feed aesthetic
The overall visual style of your Instagram profile — color palette, content mix, and row rhythm that make your brand recognizable.
Carousel
An Instagram post format with up to 10 swipeable images or videos in a single post.
Auto-publish
Scheduled posting where FlowPix publishes content to Instagram at a set time without manual action.
Content calendar
A schedule mapping what content publishes on which dates across posts, Stories, and campaigns.
Caption
The text accompanying an Instagram post, including hooks, body copy, hashtags, and calls to action.
Hashtag
A word or phrase prefixed with # that categorizes content and aids discovery on Instagram.
CTA (Call to action)
A prompt encouraging viewers to take a specific step — shop, sign up, comment, or share.
Safe zone
Areas of a Story or Reels frame where text and stickers won't be covered by Instagram UI overlays.
Hook
The opening line or visual element designed to stop scrolling and earn attention in the first seconds.
Brand palette
The set of approved brand colors used consistently across marketing visuals and social content.
Shared profile
A FlowPix workspace where multiple team members collaborate on the same Instagram content plan.
Reels cover
The thumbnail image shown for a Reels video in your profile grid and discovery surfaces.
UGC (User-generated content)
Content created by customers or fans that brands repost or feature in their feed strategy.
Evergreen content
Posts that stay relevant over time, not tied to a specific date or short-lived promotion.
Campaign tag
A label in FlowPix that groups posts belonging to the same marketing campaign for planning and review.
Batch scheduling
Planning and queuing multiple posts in one session rather than scheduling day by day.
Visual preview
A realistic mockup of how content will appear on Instagram before it is published.
SMM
Social media marketing — the practice of creating and distributing content on platforms like Instagram to grow audience and revenue.
Instagram algorithm
Instagram's ranking system that decides which content to show users based on relevance, relationships, and engagement signals.
FlowPix Premium
The optional paid subscription unlocking advanced scheduling, collaboration, and brand tools via Apple In-App Purchase.